The Plan: Develop an extensive library of video footage, customer testimonials, still imagery and videos. TIC offers a truly unique travel experience using Small Group Journeys and in order to capture the essence of how they travel, we packed our bags and we documented the journey. Now TIC is utilizing video content throughout their entire campaign. For more examples: Visit TIC's Youtube Page.
Austria Tourism Board
The Project: Campfire teamed up with Tripfilms host, Kelley Ferro, on a 10-day shoot around the beautiful country of Austria. The objective was to deliver 35 videos (5 city overviews, 1 country overview and 29 blog videos) featuring the countries hot spots, from a fresh perspective. Combined withdaily updates and video blog posts we were able to target strong following at Tripfilms we were able to help raise awareness of the 2012 campaign months in advance.
The hurdle: With only 14 days to prep, plan, shoot and deliver 8 videos in the height of the holiday seaon, we were given an incedible task. Not to mention avoiding the decorations. And of course, in Hawaiian fashion the islands were covered in holiday spirit, However, in the islands, a positive attitude and warm personality goes a long way. We wrapped, delivered, and managed to get a day on the beach. Many thanks to the Hilton team.